The Secret of
Web Based Sales Training

The most powerful web based sales training is going to incorporate practical no nonsense strategies for closing on a sale.

Here’s the fun part! Closing on a sale can be the most comfortable request you ever make. Seriously, old-fashioned sales techniques of wrestling your customer to the ground to make them cry ‘uncle’ no longer work, and they are seriously outdated (especially if you have a bad back!).

Your web based sales training should provide all the secrets to successful lead conversion and closing on a sale.

We teach a number of ways to interact with your prospect including in person, through your website, and over the telephone. One way to entice your prospect to speak with you directly is to offer a complimentary consultation which provides value to them and introduces your product or service as a solution.

You do not need to worry about how to offer this information to your client because we "package" everything for you in a systematic way. In essence, the sales process consists of:

Although there are some limitations to web based sales training and we always recommend your participation in our live sales training workshops, we are going to do our best to give you the golden nuggets of the selling process right now. You can take this information and start using it today to increase your sales!

#1 Your Opening Statement

Your goal in your opening statement with your prospect is to relate to your prospect’s “pain” or other emotional triggers.

Start with reminding them why you are calling. Explain that the entire call is going to be centered on their specific needs.

We want a very attentive prospect, not one who is distracted or not actively listening. In fact, if they sound preoccupied, or distracted, we’ll ask them if there is another time that works better for them.

We’d much prefer having our prospect in a comfortable atmosphere without distractions. It makes for much better sales conversions.

We also are sure to remind them of the pain they have been experiencing.

Finally, we want them to know that the whole purpose of this call is to help them.

Your tone is important and reflects the mood and spirit of the call. Be relaxed, congenial and considerate. Speak loudly, but don’t shout. Use your best telephone voice and don’t ever talk over your prospect.

You are already building a remarkably loyal relationship with this person. Enjoy it!

Your opening statement establishes:

• Who you are and why you are calling
  
• A relaxed and professional tone
  
• The scheduled time is still convenient for your prospect
  
• The emotional trigger that is motivating your prospect
  
• Your confidence in addressing their “pain”
  
• This consultation is about them and their needs
  
• Why they should continue listening to you

Wow, you have already covered a lot of ground in that little opening statement. That sets the stage for them to take the next step, which is to listen to you present your solution.

#2 Tell Them What You Have and the Benefits

Become a teacher and educate your prospect about how your product can help them overcome their pain or challenge.

Be sure to address their specific pain so that you can highlight the benefits your product or services provides them. These are not necessarily going to be written on your product information sheet. The benefits can be specific to your prospect.

Teaching your prospect about what you have to offer and how it will benefit them establishes:

• What your product is
  
• How it works
  
• Why it will benefit them
  
• Your unique selling point

Now it’s time to reinforce your position.

#3 Prove it! (Tell Your Story)

We are not talking about proving your product by backing it up with scientific data. We are referring to something even more powerful than medical research.

Social proof.

People are not always sure how to behave socially, so they’ll look to see what others are doing to guide their actions. They will consider other people’s experiences as a way to make a more informed decision.

Social proof is ultimately a psychological occurrence and it can lead to good or bad decisions. Using social proof in your live call with your prospect is powerful stuff. People make real life decisions based on what others are doing.

A very powerful social proof communicator is the “testimonial.” Testimonials from others who have bought a product give credibility to its effectiveness and will drive others to duplicate their actions.

For these reasons we are not going to give you a specific script for this part of your call. Instead we recommend that you tell your story. Explain to your prospect your own experience with your product or services.

The social proof part of your call allows you to tell your story and continues to build your relationship and credibility with your prospect.

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#5 The Price, CLICK HERE ===>

#6 Call to Action - Ask For the Sale! CLICK HERE ===>