Business Sales Training For Ultimate Conversions

Your business sales training starts right on our Empowered Business Entrepreneurs website!

Our Empowered Business Sales Conversion Formula™ for ultimate sales conversions is directed at getting business sales training that allows you to present a value-based campaign. Here’s a look at our formula again:

Conversion means that you are going to make a sale. So after all is said and done, and you’ve presented value, attracted a targeted audience, built your email list, and campaigned, you’ll be converting prospects and subscribers into a sound customer base.

There is a skill to converting customers, but thankfully it’s simple to follow and easy to do.

It’s a sales approach that is used by successful Internet marketers and the great news is that it is not technology based (meaning once you learn it – it doesn’t change from day-to-day).

It’s the same sales elements that have been used for years and years. This sales approach can be used in one-on-one, over the telephone, in your written content, in videos and every piece of your marketing campaign where you present a solution to your prospect’s needs.

We teach it in depth in our Secrets To Selling online sales training course.

Sales Approach Elements Defined

Let’s get a general understanding of the terms we use in the overall sales approach process, remembering that we can implement this process in person, over the phone, via video, email autoresponder, direct mail, sales pages, lead capture pages, and home pages and through a series of campaign messages.

These elements are there for a reason – they work! Try to incorporate as many elements as possible when you present your business solution.

Introduction:

Use your own ‘language’ and position yourself with confidence. Exuding confidence will be a key factor to your success and positioning yourself as an expert. The key is that you want to hold their interest!

So talk about things THEY are interested in, or create headlines that are benefit driven. You can also do this through your videos.

Their Challenge:

This is where it’s essential that you have ‘walked in their shoes’ so you can relate to their personal frustration, fear, sense of urgency or whatever it is that is driving them to search for an answer on the Internet.

Your Personal Story:

Be sure to tell your personal story of pain or challenge and how you found the key solution to fix it. This is the most overlooked aspect of the sales process and the one element that every single successful Internet marketing expert is using!

Telling a story is the most natural, human way to communicate with others. And it’s easy to do!

Benefits Not Features:

But features will not sell your solution – the benefits will. So if you are selling an ebook and present the feature (easily downloadable, free), be sure to sure to explain how the feature can benefit them (by easily downloading this free ebook you can learn the 7 fastest ways to convert a prospect into a buying customer).

Differentiation:

Be sure to set yourself apart from your competition and establish clear points on how you are different and unique from Joe Retailer down the street.

You must point out that you are different from your competition, so you need to very clearly communicate this point in your message. Give them reason to buy from YOU!

The Price:

Then always position your price in relation to what it should cost (high value) and the price you are willing to sell it.

Another item to consider that proves to have very successful conversion rates is to have price payment options available when you have a high-end ticket items.

For example, if a ticket price of your product is $396, it could be much more affordable to your prospect if you broke that down into four payment plans of $99 each month.

We’ve found in recent campaigns that as high as 70% of our clients choose the payment plan option.

Call To Action:

This is what direct response marketing is all about – asking a prospect to take action and them responding based on your prompting.

For example, someone lands on your website home page. Your Call To Action in the upper right hand corner of your page is to invite them to opt-in to your newsletter or free training. Your next Call To Action, may be to get them to watch your first video or read your first email that is sent out in your autoresponder system.

A Call To Action is also asking for the sale and prompting your prospect to make a purchase. It can be as simple as, “To access and immediately download our entire course, click here now!”

Testimonials:

Your sales presentation should never be without testimonials. You can be the testimonial too, by describing your own experiences and how the solution you are presenting solved your own personal challenge or pain.

The evidence shows that testimonials close on sales repeatedly. Make this a big part of your entire sales process. Collect testimonials where ever you go. They are invaluable to your success. Never, ever present your solution without proof from others.

The number one element in your sales process that will get people to take action and buy from you is providing testimonials from others!

Special Bonuses:

Entice your audience with generous gifts and when you think it’s enough, add one or two more for good measure.

Guarantee:

Good business sense means that we must guarantee our product/service or opportunity. Be sure to give the best guarantee you can in the form of a 30-day, 60-day, or lifetime guarantee.

Then live up to your commitment and refund cheerfully and quickly if your customer wants a return.

Objection Resolution:

But it’s the best indicator of exactly where you are in the sales process with your prospect.

When you prepare written, audio or video content consider some objections that may be raised and position your content so that it addresses the most common objections.

Urgency:

Your business sales training for success and high profits doesn’t have to end here. We’ve put together a nine-hour online marketing course called Secrets To Selling that spells out all the steps to making a sale. These steps within our course transition to every aspect of your online marketing journey.

Sales approach skills can be used for negotiating, joint venturing, collaboration, closing on a sale over the telephone, creating website, blog and lead capture page content that converts! It’s also necessary for video sales pages. Watch any major Internet leader in his or her video sales page and you will see them use almost if not all every one of the above sales elements.

Why? Because the sales approach using these elements converts!

When you feel information over load, face lack of profits, experience discouragement in your business, be sure to reassess what you are doing. By following the simple and easy-to-do Empowered Business Sales Conversion Formula™ which consists of Campaign + Value = Conversion, you’ll have a clear game plan of what to do to make your business profitable.

It will change how you do business forever and lead you to profits you only dreamed about!

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