Value To Build Email Lists

Over delivering value to build email lists is the ‘attention-getter’ that not only draws your prospect into your sales funnel, but also what keeps them coming back for more. A synonym of value is ‘worth’. What is the value that you are producing ‘worth’ to your customer? How do you consistently drive people to provide you their name and email address to build email lists?

Approximately 80% of your content that you produce should be giving away valuable information. People are ardently seeking information. When a person goes online and starts typing keywords into Google, Bing or Yahoo search engines, they are on a mission to find an answer.

When you focus written, video or audio content on your target audiences’ specific needs, you have a greater chance of holding their interest and ultimately creating a great online relationship with them.

This is the key to building an email list that stays subscribed and actually looks forward to your emails. When you provide consistent value, your prospect knows that you are always working to give them information that is useful and beneficial to them.

Once you position yourself as a leader who provides valuable information and teach and train your prospect, you become an expert in your prospect’s eyes.

Valuable information to your prospect includes what they find on your website or blog and what they find through your messages sent through a broadcast or series of messages through your autoresponder system.

Value is based on what your prospect perceives as valuable. To provide valuable information you must be fully aware of what your prospect or subscriber’s needs are. If you intimately know their pain, challenges or needs, then you can address their emotional triggers with your value-based content.

Here’s an example.

We’ll use the golf expert who is building a business around his passion of golf. He (or she!) needs to provide valuable information based on his prospect’s needs. We’ll consider that the needs of his prospect are:

• Needs to improve golf score
• Needs to know if using the proper clubs
• Needs to feel confidence that they can ‘win’ at the game

So Mr. Golf Expert would provide valuable content addressing these needs. He may create several things to entice his prospect to subscriber to his list (or remain on his list). Here are some suggestions:

1. Create a special report that provides “The Top 10 Tips For Improving Your Golf Score”. This special report can be 10 pages long with a short introduction and the ten tips listed.


2. Create a training video that shows the correct way to hold the club and tee off for a great first shot towards the green.


3. Develop a series of audios that describe and critique “The 5 Best Brands of Golf Clubs”. Distribute through your autoresponder system to your list of subscribers or to build email lists, consider this as a giveaway in exchange for your prospect’s name and email address.


4. Create a series of blog articles that are Part 1, Part II, Part III, etc., which gives instruction for gaining confidence on the golf course.


5. Develop a series of 3 training videos that are approximately 10 minutes long that shows your best strategies for winning at the game of golf.

After you provide value and help address your prospect’s needs, then you ‘earn’ the right to present a product and ask for the sale. More on that in a moment!

As we mentioned giving value is only part of the equation. It’s the portion of the equation that’s easiest to do, because it’s never uncomfortable to give away stuff. But unfortunately, just providing value will not get you into a cash mode. You’ll have to add the rest of the equation of The Empowered Business Formula™ which includes Campaign.

This will lead to the other side of the equation: Your Conversion

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2. Business Sales Training for Ultimate Conversions

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